If you are one of the 70 percent of marketers operating without a plan, take heart: You can now get the information and templates you need to guide you through the planning process and produce a content plan that can generate results.<\/p>\n","protected":false},"excerpt":{"rendered":"
To realize the potential content marketing offers, it\u2019s critical to have a plan. It sounds simple, yet it\u2019s a step many content marketers don\u2019t take. Seventy percent of online marketers lack a consistent or integrated content strategy (Altimeter), and only 29 percent of leading marketers systematically reuse and repurpose content (Curata). That\u2019s because creating such a plan is daunting. It requires marketers to analyze where their marketing efforts have been and what they want it to achieve in the future. <\/p>\n","protected":false},"featured_media":318,"comment_status":"open","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/www.modelsofidentity.com\/shop\/wp-json\/wp\/v2\/product\/329"}],"collection":[{"href":"http:\/\/www.modelsofidentity.com\/shop\/wp-json\/wp\/v2\/product"}],"about":[{"href":"http:\/\/www.modelsofidentity.com\/shop\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"http:\/\/www.modelsofidentity.com\/shop\/wp-json\/wp\/v2\/comments?post=329"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.modelsofidentity.com\/shop\/wp-json\/wp\/v2\/media\/318"}],"wp:attachment":[{"href":"http:\/\/www.modelsofidentity.com\/shop\/wp-json\/wp\/v2\/media?parent=329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}