Information Design is Everywhere

Signage for Spaces

Signage for OrganizationS

Signage with Purpose

Information design is the detailed planning of specific information that is to be provided to a particular audience to meet specific objectives. The information designer may or may not have available (or may create) an information architecture that defines the overall pattern or structure that is imposed on the information design and an information plan that defines information units and how they are to be completed. The output of an information design is sometimes expressed in written instructions, plans, sketches, drawings, or formal specifications. However, on very small projects, information design is likely to be much less formal.

Signs are essential

  1. Information design is the practice of presenting information in a way that fosters efficient and effective understanding of it. The term has come to be used specifically for graphic design for displaying information effectively, rather than just attractively or for artistic expression.

Information is Beautiful

Information design, which focuses more narrowly on the information itself in one or more information units, and may encompass the information aspects of industrial design (the physical interface), information content design, page design, Web site design, illustration design, typography decisions, and so forth.


Recent Posts

Catching the Eyes

Information design ideas can often be tested in a usability laboratory by observing surrogate users trying to use the designed information and getting their feedback. 

December 15, 2013

Meaningful Information

Since information is now commonly delivered using electronic media with new possibilities for user interaction and as product designers have become more aware of the importance of usability

December 12, 2013

Contrast and Expressivity

Information design is the practice of presenting information in a way that fosters efficient and effective understanding of it. 


The Future Trends

Over time, we believe that this combination of skills will become the norm and may even become mandatory for many Information Design positions. Given the current economic climate, employers are already demanding more from their prospective new hires. As evidence of this trend, look at some job postings and you will see that employers are now asking for combination skill sets for many jobs.

Companies are looking for people who can simultaneously write, design and develop websites. With a small amount of cross-training, many of today’s Information Designers could position themselves for these multi-skilled jobs.