Graphic Design is about providing Information about the world

Virtually anything written or drawn falls under the heading of Information Design.

oth traditional offline documents (e.g. advertisements, marketing collateral, technical documentation) and online documents (e.g. websites, product user interfaces, online help) match the description. Frankly, it seems reasonable to assume that any type of information should be carefully planned and executed in order to meet the needs of the target audience.

Facts about Information Design

    1. In the past, information was designed for a single output (e.g. a printed document). Today, information is designed for multiple outputs. For example, the traditional product specification can now be delivered on multiple media, using technologies to address multiple audiences.

 

Novelties

Recent Notes

Catching the Eyes

Information design ideas can often be tested in a usability laboratory by observing surrogate users trying to use the designed information and getting their feedback. 

SIGNAGE

Meaningful Information

Since information is now commonly delivered using electronic media with new possibilities for user interaction and as product designers have become more aware of the importance of usability

GRAPHIC DESIGN

Contrast and Expressivity

nformation design is the practice of presenting information in a way that fosters efficient and effective understanding of it. 

Spotlight

The Future Trends

Over time, we believe that this combination of skills will become the norm and may even become mandatory for many Information Design positions. Given the current economic climate, employers are already demanding more from their prospective new hires. As evidence of this trend, look at some job postings and you will see that employers are now asking for combination skill sets for many jobs.

Companies are looking for people who can simultaneously write, design and develop websites. With a small amount of cross-training, many of today’s Information Designers could position themselves for these multi-skilled jobs.