We hunt for usability creeps, bugs and errors in your web properties and fix them right away. This is where the rubber meets the road. Propose solutions, create testable hypotheses, perform a bunch of tests to gain insight. This is typically the prototyping stage where you have to see what elements of your ideas are compatible with reality.
So now that you know the basic framework for asking better questions, what questions should you ask and what assumptions should you challenge?
After you determine a workable solution in the "what if" stage, the mindset of a team tends to latch on to a single solution. But the result of the What if stage is only a hypothesis, which still needs to be tested before committing resources.
UX and product designers must adopt a questioning and curious mindset. Skilled questioning leads to better outcomes and paradigm changes within organizations.