
Catching the Eyes
Information design ideas can often be tested in a usability laboratory by observing surrogate users trying to use the designed information and getting their feedback.
Information design is the detailed planning of specific information that is to be provided to a particular audience to meet specific objectives. The information designer may or may not have available (or may create) an information architecture that defines the overall pattern or structure that is imposed on the information design and an information plan that defines information units and how they are to be completed. The output of an information design is sometimes expressed in written instructions, plans, sketches, drawings, or formal specifications. However, on very small projects, information design is likely to be much less formal.
Information design, which focuses more narrowly on the information itself in one or more information units, and may encompass the information aspects of industrial design (the physical interface), information content design, page design, Web site design, illustration design, typography decisions, and so forth.
Information design ideas can often be tested in a usability laboratory by observing surrogate users trying to use the designed information and getting their feedback.
Since information is now commonly delivered using electronic media with new possibilities for user interaction and as product designers have become more aware of the importance of usability
Information design is the practice of presenting information in a way that fosters efficient and effective understanding of it.
Over time, we believe that this combination of skills will become the norm and may even become mandatory for many Information Design positions. Given the current economic climate, employers are already demanding more from their prospective new hires. As evidence of this trend, look at some job postings and you will see that employers are now asking for combination skill sets for many jobs.
Companies are looking for people who can simultaneously write, design and develop websites. With a small amount of cross-training, many of today’s Information Designers could position themselves for these multi-skilled jobs.