e-Commerce Execution Guide: Woocommerce

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WooCommerce is the most popular and most user-friendly platform for WordPress e-commerce sites. It’s easy to use, supports both physical and digital products, and has lots of add-ons and plugins. In 2018, 78.4% of e-commerce sites built on WordPress used WooCommerce.
In addition to its user-friendly interface, WooCommerce is packed with excellent features and constant product improvement. The newest version of WooCommerce is probably the best one yet. Offering your products online means they can reach anyone with an internet connection. It also means that more people will be able to discover you, maybe from a Google search, or from social media. Whether you’re selling physical goods (t-shirts, posters) or digital goods (e-books, illustrations), an e-commerce site will help you find your customers.

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Self-hosted eCommerce apps like WooCommerce are cheaper—WooCommerce itself comes for the low price of free. But it’s traditional software you have to install and run on your own website’s server. You’ll need a bit more technical skills and will have to manage your site and keep it secure on your own. In exchange, you get more flexibility. You can tweak everything on your site, changing your checkout experience and catalog layout any way you want. This guide will show you how to get up and running with minimal technical effort. WooCommerce is the simplest way to get started with the self-hosted eCommerce adventure. It’s a free WordPress plugin that you can install onto an existing WordPress site, and only takes a few more steps than Shopify to start selling products.
This execution guide will show you everything you need to start your first WooCommerce store.

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