Description
If you are one of the 70 percent of marketers operating without a plan, take heart: You can now get the information and templates you need to guide you through the planning process and produce a content plan that can generate results.
$3.90
To realize the potential content marketing offers, it’s critical to have a plan. It sounds simple, yet it’s a step many content marketers don’t take. Seventy percent of online marketers lack a consistent or integrated content strategy (Altimeter), and only 29 percent of leading marketers systematically reuse and repurpose content (Curata). That’s because creating such a plan is daunting. It requires marketers to analyze where their marketing efforts have been and what they want it to achieve in the future.
If you are one of the 70 percent of marketers operating without a plan, take heart: You can now get the information and templates you need to guide you through the planning process and produce a content plan that can generate results.
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